Dress to impress


It is impossible to win the war on static hair when I have to try five outfits in a fitting room. Besides, shopping is just exhausting. The Dutch warehouse De Bijenkorf will ease this (third world) problem: they designed (as a tryout) a virtual fitting room. Thanks to 3D technology, customers can digitally experience how the new summer collection fits their body. The try out fitting room will make a tour in Amsterdam, Den Haag, Rotterdam and Eindhoven.

I think it is cool, because De Bijenkorf is the first in The Netherlands with a virtual fitting room. As I said before, this is just a try out. After watching the video, I would really like to try it. Customers see themselves on a big screen with sensors. However, I think the technology could be improved, I am questioning if it’s realistic and accurate enough.

Virtual fitting rooms have future growth potential. The world gets faster and faster, our agendas get fuller and fuller. All women love shopping, but there should be a possibility to do it faster. I still love the ‘old fashioned’ way of shopping as well, so we shouldn’t get rid of the ‘normal’ fitting rooms.



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