Just a few Kickstarter projects outperformed the Fidget Cube. A cube with each side buttons that you can press, click and wiggle. The makers needed $ 15,000, the counter now stands at 4.6 million. And they still have a month to go for crowdfunding. Why would you want or even buy such a thing?
Neuropsychology professor Erik Scherder thinks fidgeting is very hyping nowadays. “Internet, social media and apps have brought us many wonderful things, but there is also a downside: Too many incentives because all the technology and communication demands our attention. By fidgeting, you are able to bring your central nervous system in a relax mode.”
By fumbling, you can also steer your attention. “It takes away the noise,” said Scherder. That’s why you see students in lectures fidgeting with their hair or people playing with the button of their pen during meetings in the office . That’s not a lack of interest, the fidgeting increases concentration.”
From my perspective as a trendwatcher, I can confirm that play is an upcoming trend. You see inflatables festivals for adults (bouncy castles, assault courses, water slides, bumper balls, base jumps and of course the classic ball pits) coming up, escape rooms. This is also due to the fast, crowded and busy world we’re living in. We want to escape from this routine.