‘I’m gonna pick up the pieces, and build a Lego house…’
I have always known that Ed Sheeran was a great inspiration to many people ;).
Create an additional workspace, build a table, create more storage space, everything is possible with these super useful building blocks of Ever Block Systems. A film in which the company demonstrates the blocks, is going viral.
It’s a bit like Duplo/Lego for adults. The building blocks of Ever Block Systems can transform any living space into something new. And it’s fun too.
The blocks are available in various shapes, sizes and colors. Each structure is also easy to disassemble again, so you can quickly shake a new creation out of your sleeve. A simple but ingenious invention.
In barely one week, the demonstration movie of the company already has 61 million views and has been shared more than a million times.
In my opinion, there are several reasons why a product like this strikes at the moment.
It’s about authenticity and efficiency: people want their living space to be unique but it has to be easy, because of a lack of time.
What makes it even more interesting is the ‘play’ aspect. It looks like playing for adults is something booming. You see playground festivals popping up, meeting rooms designed in ball pits, now this. In a world full of burn-outs and high work pressure, the need to feel like a little kid again is growing. These building blocks offer a nostalgic feeling and the opportunity to play. That’s why I think products like this have future growth potential.